Do you know why some people get highly successful in the profession they choose and rest are just average or poor? To understand this, we have to first understand the fundamentals and these fundamentals are well explained in a model, The Golden Circle. If you are into Network Marketing business, where you are taught to aim high and to become highly successful. Then you must know why you should follow Golden Circle in Network Marketing business.
Highly successful people and great leaders like Wright brothers, Martin Luther King, Mahatma Gandhi who changed the world, why they lead the whole population?
It is very important to understand why some people lead the world, become successful and why rest of the people fail. To get this you have to first understand the WHY, HOW and WHAT, the three circles of Golden Circle.
Martin Luther King, Wright brothers, Mahatma Gandhi all these legends think, act and communicate in the same way and it’s completely opposite to everyone else.
Golden Circle is probably the world’s simplest idea.
This little idea explains, why some organizations and some leaders are able to inspire, where others aren’t.
Let’s define the terms really quickly.
→ Every single person, every single organization on this planet knows what they do, they know it 100%.
→ Some of them know how to do it, whether you call it your differentiated value proposition or your proprietary process or your USP(unique selling proposition).
→ But very few people or organizations know why they do, what they do. And by “why” I don’t mean “to make the profit” that’s a result. It’s always a result.
By “why”, I mean what is your purpose?
What’s your cause? What is your belief?
Why does your organization exist?
As a result, the way we think, we act, the way we communicate is from the OUTSIDE IN, it’s obvious. We go from the clearest thing (that’s what) to the fuzziest thing (that’s why).
The inspired leaders and the inspired organizations regardless of their size, regardless of their industry, all think, act and communicate from the INSIDE OUT.
The philosophy of successful people move from
Why ⇨ How ⇨ What
Successful people paradise come from INSIDE OUT. They first know, WHY they are doing, then comes HOW to do it and then what the result will be. All successful secrets are hidden in this philosophy.
Let take an example: I will use Apple Inc. because they’re known to everyone and everybody will get the point here.
If Apple were like other organizations, a marketing message from them might sound like this.
OUTSIDE – IN
What – we make great computers, then how.
How – they’re beautifully designed simple to use and user-friendly, then why.Why – want to buy one.
You will give the bad expression “Meh” and that’s how most of us communicate. We say what we do, we say how we’re different or better. It’s uninspiring.
Here’s how Apple actually communicates, it starts with why;
Why – Everything we do, we believe in challenging the status quo. We believe in thinking differently.
Then How they say;
How – The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly.
Then What, they say;
What – We just happen to make great computers.
Want to buy one?
People don’t buy what you do, they buy why you do it.
The goal is not to do business with everybody who needs what you have.
The goal is to do business with people who believe what you believe
– Simon Sinek
Let’s see how successful leaders in Network Marketing industry following the Golden Circle.
In network marketing, some people are making good money and some aren’t. Why this happens even if they are in same company, promoting same products and presenting to similar personalities? Why there’s a huge difference in their incomes?
Answer is simple – It’s because of their WHY.
Some people are doing MLM business because of the payout they want in coming week.
And some people want to build their business to reach their maximum satisfaction in 3-5 years.
There is a lot of difference between their WHY.
If a person doesn’t get payouts after 3 – 4 weeks, he gets depressed, negative about the business because he wants to earn for that month only.
But, another person doesn’t get depressed for not getting the payout for 3 months, because he knows business takes time to build.
Successful MLM leaders know that they are on a path to change the lives of millions, while on other hand an ordinary MLM associate just looks for the money.
Successful leaders set long term SMART Goals, they read daily to improve their personalities. Because your income will never far exceed than your personal development, sometimes it may take a lucky jump.
All the difference made by WHY, why Apple is Apple because it has a different philosophy.
- why some people lead the world, become successful and why rest of the people fail. To get this you have to first understand the WHY, HOW and WHAT, the three circles of Golden Circle.
- The philosophy of successful people move from Inside out. Why –> How –> What.
- Set long term goals, it helps you in building the reason, your belief, your cause why should you do this.